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Join the Running Revolution with the adidas ENERGY BOOST™

21 Feb

Pre-order one of the 100 pairs available today

Official Press Release

SS13_Boost_FW_Hero_2.0

Philippines, February 2013 – Unmatched energy return, superior cushioning, optimal fit and temperature independence: introducing the ENERGY BOOST™ by adidas, the new running shoe with revolutionary cushioning technology that provides the highest energy return in the industry. And just like that, running will never be the same.

 With only 200 pairs of ENERGY BOOST™ available in the Philippines this season, runners will be able to reserve up to 100 pairs before the shoes hit the adidas Bonifacio Global City store on the 27th of February. This can be done via a pre-order mechanism exclusive for South East Asia that opens from 15th until 24th of February. So, be the first to boost your run at adidasboost.com.

 Boost your cushioning

 The foundation of the ENERGY BOOST™ innovation is centred on proprietary cushioning material, BOOST™, that allows the runner to feel a continuous energy return. The revolutionary technology allows small energy capsules in the soles to store and unleash energy more efficiently with every stride.

 Boost your conditions

 Holding its performance in almost any condition the exclusive BOOST™ material has been proven to be three times more temperature-resistant than standard EVA material, thus providing a more consistent and comfortable run.

 “As a revolutionary material, BOOST™ combines the usually conflicting performance benefits of soft and comfortable with firm and responsive cushioning. It almost makes the shoe come to life, and you will feel it from the first moment you put it on. It sets a new standard, not only for running shoes, but for the entire industry, and all products going forward,” said Bernd Wahler, Head of Innovation for adidas.

 Boost your comfort

 The adidas ENERGY BOOST™ innovation goes beyond the revolutionary midsole technology. The upper on the ENERGY BOOST™ features adidas Techfit technology, which provides optimal comfort and support to the entire foot while in motion.

 Additional features include a special mid-foot support frame, an extended TORSION® system to minimise roll for more stability, adiwear outsole to reduce wear in key soles areas and an external heel counter to maximise the heel fit and comfort. The adidas ENERGY BOOST™ is miCoach compatible.

 adidas ENERGY BOOST™ retails at PHP7995 and will be available for pre-order at adidasboost.com from 15th until 24th of February. Pre-ordered pairs will then be ready for pick up on the 27th of February at adidas Bonifacio Global City.

About adidas

The adidas brand is one of the leading sports brands in the world. The adidas brand attitude “Impossible is Nothing” drives all brand communication initiatives and helps strengthen the brand’s bond with consumers. With a well-defined and segmented distribution approach and a premium-price strategy, adidas clearly positions itself as a top-notch brand in all markets.

 

About the adidas Group

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of € 13.3 billion in 2011.

 
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Posted by on February 21, 2013 in Uncategorized

 

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