Official Press Release
NBA AND ALASKA MILK CORPORATION ANNOUNCE
MULTI-YEAR MARKETING PARTNERSHIP EXPANSION
– Alaska to serve as Presenting Partner of first-ever Jr. WNBA program in Philippines –
MANILA, PHILIPPINES APRIL 26, 2013 – The National Basketball Association (NBA) and Alaska Milk Corporation (Alaska) have announced the expansion of their multi-year marketing partnership that began in 2011. As the Official Milk Partner of the NBA, Alaska will maintain its commitment to developing basketball in the Philippines and will connect with the passionate NBA fan base through grassroots events, television and digital exposure, and promotions for its customers at retail.
Building on the success of the Jr. NBA Philippines program, Alaska will serve as the presenting partner for the first-ever Jr. WNBA program in the Philippines. Tipping off in 2014, the Jr. WNBA presented by Alaska will give Filipinas the opportunity to showcase and improve their basketball skills. Alaska also will continue to serve as presenting partner for the Jr. NBA program, which is currently in its sixth season.
“Alaska is excited to be renewing our relationship with the NBA,” said Wilfred Steven Uytengsu, Jr., President and CEO, Alaska Milk Corporation. “Our partnership with the NBA has helped us reach thousands of Filipino youth each year, encouraging them to lead a healthy lifestyle through sports. More importantly, we help them realize their potential as individuals while instilling positive values. We anticipate even more success through this partnership with the NBA in the many years to come”.
“Expanding our partnership with Alaska to introduce the first-ever Jr. WNBA program in the Philippines is a great step in bringing the game to more of our fans,” said Scott Levy, Senior Vice President and Managing Director, NBA Asia. “Both the NBA and Alaska share a commitment to the promotion of healthy and active lifestyles among Filipino youth through sport, and we look forward to continued collaboration between our two companies to grow the game of basketball.”
The sixth season of Jr. NBA presented by Alaska, which will conclude this weekend, saw record participation numbers with 1,000 kids at the school clinic in Davao and a total 1,374 kids trying out for the Regional Selection Camps. The National Training Camp will be held in Manila this weekend with the top 10 players being named to the Jr. NBA All-Star team and the Jr. NBA Coach of the Year being named.
Over the last three years, in partnership with Alaska, the Jr. NBA program has grown to reach more than 500 schools and 60,000 students, parents, and coaches across the country. Each year a new city benefits from the free grassroots basketball program that involves not just young players but also their parents and coaches.
About Alaska Milk
Alaska Milk Corporation (AMC) recognizes the need of Filipino children for proper nutrition. According to the seventh National Nutrition Survey done by the Food and Nutrition Research Institute and the Department of Science and Technology in 2008, “undernutrition (based on weight-for-age and height-for-age) remains to be a public health problem, affecting nearly three out 10 children” aged 0 to 10 years old. AMC is committed to help provide superior nutrition to these children through its leading brands: Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink contain essential vitamins and minerals that help children reach their full growth potential. And through brand Alaska’s own multi-awarded Alaska Basketball and Football Powercamps, children are encouraged to “go out and play” and live a healthy lifestyle. With its professional basketball team, the Alaska Aces, a 13-time PBA champion team, Alaska also inspires the youth to engage in sports and aspire to become future champions guided by positive values. Today, Brand Alaska partners with excellent local and international organizations that share the same objectives, vision, and values including the Philippine Basketball Association, Ironman 70.3, Ironkids, XTerra, Makati Football School, Alabang Football School, and recently with the Philippine National Football Team, the Azkals, and FC Barcelona Escola Camp Philippines.
About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 47 languages and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters currently feature 85 international players from 36 countries and territories. NBA Digital’s assets include NBA TV, which is available in more than 61 million U.S. homes, and NBA.com, which averages more than 42 million page views per day, more than half of which originate from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 380 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $210 million to charity, completed more than 2.3 million hours of hands-on community service, and created more than 760 places where kids and families can live, learn, or play.