Official Press Release
The new adiZero Primeknit 2.0, the first one-piece upper Performance running shoe, is being rolled out in new exciting colours this Fall/Winter season for both men and women.
Using the latest design tools with a new seamless engineering technology, adidas has created a first-of-its-kind running shoe. While traditional sports shoes are constructed from several different pieces, this breakthrough method digitally knits the entire upper in just one piece. Knitting fused yarn fine-tunes the exact amount of flexibility and support needed in every part of the shoe. There is no lining or reinforcements – the strength comes from the fused yarn, digitally-knitted in distinct grid patterns to provide ventilation. This all means lightweight comfort that wraps seamlessly around your foot, whilst fewer materials produce less waste.
James Carnes, Head of Design for Sport Performance at adidas, said, “We are constantly innovating to bring superior performance products to the greatest athletes in the world. In designing the adizero Primeknit, our goal was to completely rethink how footwear is engineered, with a keen eye on sustainable construction. This revolutionary design will forever change the way we engineer shoes, combining both premium innovation and maximum performance benefits.”
The adiZero Primeknit collection will be available at adidas Bonifacio Global City starting October 18, 2013 at PHP8295. A total of six colorways will launch in the Philippines, starting with the White and Pink models, followed by four more in November to January 2014.
Follow www.facebook.com/adidasPH for more information.