Alaska is focusing on building a habit in milk drinking and what better way to do it is to promote milk drinking during breakfast. Breakfast with Alaska milk is a way to take in good nutrition in the morning paving a way for consumers to start their day right. At 7:30am on June 1, every participant from Manila, Baguio, Cebu, and Davao will get food items (champorado, pandesal, cereals) and beverage (powdered) made with Alaska milk to participate in the 1st ever Alaska Gatas for Breakfast. This movement encourages everyone to start the day right with a nutritious breakfast with Alaska Milk. On top of milk drinking, Alaska also encourages people to eat nutritious breakfast by adding milk on food. Popular Pinoy breakfast, such as champorado and pandesal partnered with Alaska Evap and Condensed milk makes it more nutritious.
There will be an online promo where individuals at home can take part in the celebration by uploading a self-photo with milk mustache with a personal message on why they love milk or a pledge to a healthy lifestyle with milk. An app will be developed to collate all the photos and those who will join should include the hashtags: #alaskaworldmilkday & #gatasforbreakfast.
The Children’s Hour will still be the beneficiary of Alaska World Milk Day and Alaska will be donating an equivalent number of milk products (33g sachet) to the partner organization for every runner on June 1.