A report from Food and Nutrition Research Institute’s 7th National Nutrition Survey in 2008, at least 16 Million Filipinos aged 20 and above, and about 2 out of 10 children are overweight. Under nutrition also remains to be a public health concern affecting nearly 3 out of 10 children. There are also recent reports of change in children’s interest and behaviors bought by fast-changing technological environment.
With these alarming concerns, Alaska Milk Corporation is committed to help provide proper nutrition and promote an active lifestyle. Thus every summer, Alaska gathers basketball, football and volleyball enthusiasts through its Alaska Power Camps. The summer sports program inspires both girls and boys to engage in sports. Moreover, through basketball, football and volleyball, the child does not only improve his/her talent but also acquire proper skills development and formation of the Power Camp values of discipline, determination, hard work, teamwork and sportsmanship.
Distinguished Philippine sports icons will lead the Alaska Power Camps. First, Philippine Basketball Association (PBA) legend and Alaska Aces assistant coach Jeffrey Cariaso will lead a team of basketball coaches. Second, former professional football player and currently Alaska Football Power Camp Project Director and Alabang Football School, Makati Football School Director, Tomas Lozano will lead the Alaska Football Power Camp. Lastly, Philippine Super Liga volleyball player and former De La Salle University Lady Spikers star volleyball player, Michele Gumabao, will lead a team of volleyball experts in teaching aspiring young girls in the Alaska Volleyball Power Camp.
Alaska continues to encourage children to go out and play by participating in various Alaska sports programs like Alaska Power Camp. For general information about Alaska Milk Corporation visit www.alaskamilk.com, for more information about Alaska Milk Corporation Sports Program visit www.playph.com, Facebook: www.facebook.com/PlayPH; Twitter: @playph; Instagram: @alaskaplayph
For more information about Alaska Power Camp, please visit the following websites: