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UNDER ARMOUR INNOVATION IS HEADED TO RIO ON THE FEET OF MICHAEL PHELPS

19 Aug

UA ARCHITECH 3D PRINTED PERFORMANCE TRAINER & UA SLINGSHOT RUNNING FOOTWEAR TO PROVIDE PERSONAL MOTIVATION FOR ELITE SWIMMER

Under Armour, the global leader in innovative performance footwear, apparel and equipment has taken footwear innovation to the next level. In March, the Brand introduced its first-ever 3D printed performance trainer, the UA  . The UA Architech is a 360-degree performance training shoe that features a functional 3D printed midsole and 3D ClutchFit auxetic upper design that creates a “super-hybrid” trainer. This performance trainer provides athletes with the ultimate stability and cushioning to take on the most intense workouts, and it’s travelling all the way to Rio on the feet of elite swimmer, Michael Phelps. 

In addition to the state-of-the-art technology and custom color design, Michael’s footwear features a personal touch to provide an additional source of motivation as he heads into competition. His 3-month old son, Boomer’s footprint is printed on the insole of the shoe as a personal reminder that Boomer is with him every step and stroke of the way.

The innovative 3D printed midsole of the UA Architech was combined with a flow-molded 3D ClutchFit auxetic upper to provide athletes with a shoe that not only gives a locked-in, supportive feel, but also flexes and moves with the foot to provide a zero distractions experience. Add in the Brand’s unparalleled Charged Cushioning underfoot for responsiveness and comfort, and a thin rubber outsole for traction and you have Under Armour’s most elite performance trainer.

 A new color of the UA Architech will be available as a limited edition offering to consumers this August on UA.com. The shoe, which retails for $299.99, was the first 3D printed performance trainer available to consumers. The first color was available in March and sold out in under 20 minutes.

 Under Armour also geared Michael up with a custom pair of the UA Speedform Slingshot Running shoes in a limited edition red, white and blue colorway that also feature Boomer’s footprint. This innovative running shoe delivers zero distractions with a seamless, zonal compression, 3D knit upper and Under Armour Charged Cushioning. The limited edition color way is available on UA.com. 

 
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Posted by on August 19, 2016 in Uncategorized

 

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