RSS

adidas Running invited street runners from around the globe to race against elite athletes in Berlin to put the new PureBOOST DPR shoe to the ultimate test

PureBOOST_DPR_1

Last May 19, adidas Running’s worldwide community of runners took part in a street running event in Berlin to celebrate the PureBOOST DPR. Global media, influencers, adidas Runners community, running crews, elite athletes and the Speed Squad came together to take on the city streets at night and experience the performance running silhouette.

 The event was designed to champion those who adidas describe as ‘street artists’ – runners who explore the unexplored parts of the city, taking on the unpredictability of the urban landscape with each stride. Runners from around the world were challenged to experience this raw, unfiltered running style for themselves.

After a street art exhibition, guests HIT THIS GROUND RUNNING and conquered a 6km run through Berlin, tackling ‘DPR moments’ – obstacles and distractions including streetlights, traffic, sharp corners, speeding bikers, and more. With ease thanks to the new agile and adaptive design features of the PureBOOST DPR inlcuding an 8mm heel-to-toe offset for a natural and adaptive BOOST experience, and a wider forefoot which provides a more stable platform for pivotal transitions when running around corners or over varied and unpredictable surfaces in the city.

For the first time, adidas invited their elite track and field athletes from South Africa, the USA, The Bahamas and Australia including Wayde Van Niekerk (South Africa), Akani Simbine (South Africa), Noah Lyles (USA), Tori Bowie(USA), Shaunae Miller (Bahamas) and Sally Pearson (Australia) to join the experience and race against guests during a surprise 100m ‘sprint zone’. The event culminated in a Block Party celebration at adidas Runbase where guests enjoyed live music from DJ Batman and Ahzumjot as well as food, drinks and more opportunities to test the shoe.

Philipp Schapitz, Director Communications adidas Running said, “The PureBOOST DPR event celebrated street running creators – those who know their city better than anybody else and are not afraid of exploring it. It was amazing to bring together our communities, as well as our athletes and empower them all to feel the pulse of the city.”

Wayde Van Niekerk, Olympic gold medalist and World Record Holder added, “It was a unique and special experience for me to me to leave the track and take to the streets, at night, to race against some of adidas’ fastest community runners.”

The adidas PureBOOST DPR is available now at http://shop.adidas.com.ph/running/pure-boost.html. Follow the conversation at @adidasrunning on Instagram, Twitter and Facebook using #PureBOOST DPR.

 

 
 

Mga kataga ,

Level Up Your Market Reach With Yabang Pinoy’s “Go Global With Your Brand”

 

19021476_10155147921492911_314948815_n

In 2007, Yabang Pinoy began staging one of its core projects which is Global Pinoy Bazaar— a program that gathers different Filipino-made brands which transcends a message that locally-produced goods in the Philippines are world-class and can compete to the demands of the international market. In the following years, the movement gained traction in pulling together several Filipino brands which are not only excellent in quality but also proudly-made in the country.

 

Fastforward to 2012, Yabang Pinoy launched a campaign called “PHmade: It’s Worth Buying For” where the movement catalogued all the existing Filipino brands that are present in the market, whether they are food and beverage, clothing and footwear, home care, technology, personal care, arts and crafts, or accessories. This campaign is also the movement’s support to the revival of “Made in the Philippines Week” which was promulgated by former President Manuel L. Quezon.

 

This year, Yabang Pinoy, in partnership with Globe myBusiness, is spearheading another monumental program called “Go Global With Your Brand”. This project is the ‘next best action’ of the movement; envisioning local enterprises who have proven to the buying public that they are brand leaders to step forward and reach out to the market beyond the Philippine borders. In this program, Yabang Pinoy and Globe myBusiness will choose five (5) brands from among the entries who will have the chance to join ‘The Social Exchange’ in Waterway Point in Singapore from August 7-13, 2017. To join this program, interested brands must meet the following:

 

  • Must be residents of the Philippines
  • Brands/businesses are DTI-registered
  • Must have online presences (Website, Facebook, Instagram)
  • Capable of sending products abroad
  • Must have joined Global Pinoy Bazaar at least once or will join this year’s Global Pinoy Bazaar
  • Must be an existing Globe myBusiness customer

 

Qualified entrepreneurs for this program must submit the following:

  • Company Profile (with resume of the owner/founder of the brand);
  • An original entrepreneurial concept;
  • A video (not more than 5 minutes) introducing, explaining and showcasing their brands.

 

Application period is from June 12-23, 2017 while the selection process is from June 29-30, 2017. Announcement of winners will be on June 30, 2017 at Globe Tower in Taguig City.

 

For questions on how to join the program, you may call or text 0916-4233214 or e-mail yabangpinoy@gmail.com.

 

 
Mag-iwan ng puna

Posted by sa Hunyo 9, 2017 in Uncategorized

 

ADIDAS x PARLEY RUN FOR THE OCEANS – A GLOBAL RUNNING MOVEMENT DEMONSTRATING HOW SPORT HAS THE POWER TO CHANGE LIVES AND INSPIRE POSITIVE ACTION

adidas x Parley launch their first global initiative to raise awareness and inspire collective action to help save the oceans from the threat of plastic waste 

·       During World Oceans Day week, adidas x Parley will motivate us all to become ambassadors and join the global ocean movement

·       Sign up at adidas.com/runfortheoceans and follow #adidasParley, #runfortheoceans

 IMG_8791

adidas and Parley for the Oceans announced their first global initiative with the launch of adidas x Parley Run for the Oceans, a global celebration that will take place during World Oceans Day week (June 5th-11th).

 

adidas, Parley for the Oceans and Runtastic have come together, harnessing the power of sport as a catalyst to inspire positive action, and motivate people to get behind the cause, with each step spreading awareness of the threat plastic pollution poses to the oceans. adidas x Parley Run for the Oceans enables all athletes to unite through running and become part of the clean oceans movement that can make a difference in everyone’s lives, by taking part in a series of inspiring physical, digital and audio runs.

 

Digital Run:

Everybody can become an ambassador for the oceans and join the global movement by taking part in the digital run. Between June 5th and 11th, runners from around the world will virtually unite to show their commitment to ocean health, one mile at a time. As they run, people can listen to a dedicated Story Run and learn about the ocean’s delicate ecosystem, the Parley AIR strategy and how they can all be part of the solution. Runners can contribute their mileage and help spread the message by registering for the free digital run here. Those who register and run at any time during this week, accumulate miles and can see how those miles are adding up to the ones run by all runners around the world joining the movement. 

 

 

NYC Run:

On World Oceans Day, adidas x Parley’s first-ever Run for the Oceans will bring their communities of runners, ocean ambassadors, environmentalists, artists, influencers and media together, to inspire collective action and affect positive change in the world. Taking over New York City at night, a collective of over 500 runners will take part in a 5km run illuminating the city streets with blue lights as they go, taking a stand for the conservation of our oceans.  

 

Audio: 

To truly galvanise action through sport, and raise awareness by inspiring the masses to commit to the oceans, an innovative Runtastic Cardio App feature has been created. This Story Run, curated by a team of ocean advocates, is based on unconscious interval training and serves as an ongoing source for raising awareness of the cause. 

 

Of the landmark event, Eric Liedtke, Executive Board Member of adidas AG, Global Brands said: 

 

“adidas teamed up with Parley to help spread awareness and transform ocean plastic pollution into high performance sportswear, spinning the problem into a solution. The threat, into a thread. We have already taken the first steps to reduce and ultimately eliminate virgin and single use plastic from our products.  In doing so, we have shown that it is possible, and that people care – but now we must accelerate and scale. As a creator brand, we believe that necessity drives innovation, and that solving the toughest problems only makes us and our products better– all while doing less harm to the world. 

 

Our efforts won’t stop with product – we want to create a global movement to help save the oceans from the threat of plastic waste. At the heart of our brand is the belief that through sport, we have the power to change lives. With the Run for the Oceans, we’re using this power of sport to inspire action. It is about community and participation in sport – but moreover, we have created a platform that gives athletes all over the world the opportunity to get involved with the cause, helping us to fulfil our promise.”

 

 

 

Cyrill Gutsch, Founder of Parley for the Oceans commented:

“Run for the Oceans is a celebration, a moment of reflection, a peace parade — an opportunity to be mindful of every breath we take and thank the life in the magic blue universe that provides it.” 

 

To find out more about how to take action to raise awareness for the cause visit and sign up at adidas.com/runfortheoceans. Follow the conversation at @adidasrunning on Instagram, Twitter and Facebook using #adidasParley and #RunForTheOceans.

 

 
Mag-iwan ng puna

Posted by sa Hunyo 8, 2017 in Uncategorized

 

Take on the city with adidas PureBOOST DPR, engineered to deliver a raw, real and adaptive street running experience

adidas PureBOOST DPR_4– adidas’ latest PureBOOST innovation delivers an immersive urban running experience
– Dropped low and wide, it takes runners closer to the streets
– Signature BOOST technology with a new 8mm head-to-toe offset stores and unleashes
energy more effectively
adidas reveals its latest addition to the PureBOOST franchise that launched earlier this year, the new PureBOOST DPR – an innovation engineered to take runners closer to the city streets. Made for runners whose unafraid attitude makes no urban environment
unconquerable, the new agile and adaptive design features the latest application of adidas’ industry leading Boost technology, with a new 8mm heel-to-toe offset. Creating a natural Boost platform that stores and unleashes energy more effectively every time it hits the ground, the shoe enables runners to truly ‘feel’ the streets.
When developing PureBOOST DPR, adidas looked at the needs of the urban runner and
designed a shoe that is as dynamic and adaptable as they are. PureBOOST DPR was created to support runners in dodging traffic, racing street lights and weaving through pedestrians, working with the unpredictable surroundings and harnessing its energy.
Stephan Schneider, product manager, adidas Global Running said: “All over the world, runners are exploring cities and expressing their own creativity in the routes they choose and the challenges they take on. We wanted to build something purely designed for this type of runner, and loved the idea of creating a more adaptive running experience. This led us to design an 8mm heel-to-offset, that when paired with signature Boost technology allows the feet to sit lower, deeper, and much closer to the streets.”
The shoe’s key features include:
One-piece engineered circular knit upper – Aramis-tested for a seamless and
adaptive fit, wrapping the foot from the inside of the midfoot around to the outside.
Providing comfort no matter the route or obstacle.
Heel fit counter system – designed to enhance the support of the foot and the
Achilles, allowing the foot to move effortlessly with the shoe.
Wider forefoot – providing a more stable platform that tailors itself in the pivotal
moments of transition when running over varied urban surfaces and around corners.
Stretchweb outsole – enabling a smoother and more flexible ride, working in
harmony with Boost to unleash a runner’s full potential.
BOOST – ultra-responsive comfort and cushioning that stores and returns energy
every time the foot hits the ground.
The adidas PureBOOST DPR retails for P7,495 at http://shop.adidas.com.ph/running/,
Commonwealth, and Sole Academy. Follow the conversation at @adidasrunning on
Instagram, Twitter and Facebook using #PureBOOST.
 
Mag-iwan ng puna

Posted by sa Hunyo 2, 2017 in Uncategorized

 

Celebrate May the Fourth with Spotify

Spotify PH_Celebrate May the Fourth with Spotify_Photo

This coming May Fourth, let’s celebrate one of the most inspiring and breathtaking movie franchise of all time—Star Wars. Regardless of what you do or where you come from, you probably have had an encounter with at least one of the movies from the franchise.

In celebration of its 40th Anniversary, kick start your May Fourth celebrations with the Best of Star Wars playlist on Spotify!

From Yoda’s Theme (The Empire Strikes Back), to the Duel of the Fates (The Phantom Menace), to The Imperial March (The Empire Strikes Back) and to everyone’s favourite the Main Title (A New Hope), not only would you be taken back to the movies, but you would also be reminded that the force is strong with you, always.

But the excitement does not stop there! As we have learned from the movies, one should never be complacent—or too adventurous, unless the dark side is around. That’s why there are also the Epic Battles playlist and the Dark Side playlist to help you avoid any awkward moments (or just from falling asleep!) in the office or in school.

Here are some fun facts about Star Wars that you might want to know:

  • Luke, I am your father.” was never the real statement. If you were to go back to the original conversation, you would hear the following:

Darth Vader: Obi-Wan never told you what happened to your father.

Luke Skywalker: He told me enough! He told me you killed him!

Darth Vader: No. I am your father.

  • May the Force be with you” has been misattributed to Obi-Wan Kenobi. But really this celebrated statement was quoted by General Dodonna before the Death Star battle in a New Hope.

With that, we hope you have a fabulous May the Fourth and “remember…the Force will be with you, always.”

 
Mag-iwan ng puna

Posted by sa Mayo 4, 2017 in Uncategorized

 

Eugene Toquero hungry to redeem himself in ONE Championship

Filipino mixed martial artist Eugene Toquero is looking forward to bouncing back from a dismal 2016 as he makes his eighth trip inside the ONE Championship cage.

The 35-year-old Cebu native seeks vindication when he faces top Indonesian prospect Stefer Rahardian on the undercard of ONE: KINGS OF DESTINT, which takes place at the 20,000-seater SM Mall of Asia Arena in Manila, Philippines on Friday, 21 April.

With seven of his professional 8 victories coming by way of knockout, Toquero has a knack for executing highlight-reel striking techniques and is very unpredictable, operating at a pace that his opponents find hard to keep up with.

However, Toquero is coming off two-straight setbacks in 2016, yielding to interim ONE Flyweight World Champion Adriano Moraes via first-round submission in March before tasting the same fate at the hands of Team Lakay’s Danny Kingad last December.

Toquero stressed that he has made some crucial adjustments to his preparation as he desires to be on the winning track once again.

“I have made other adjustments. I train longer and harder now. I don’t want to be complacent because I am not getting any younger. This is a huge organization with a lot of very good fighters from all over the world. I want to make my mark. This is my time to shine,” he said.

The man standing in his re-entry to the winner’s column is Rahardian, who impressed in his ONE Championship debut by winning the ONE: TITLES & TITANS Flyweight Tournament in August 2016.

In his last outing, Rahardian outperformed Jerome S. Paye to win by unanimous decision in three rounds.

For his three-round flyweight encounter with Rahardian, Toquero is now working with Hybrid Manila MMA.

Satisfied with the outcome of his training camp, Toquero believes that his forthcoming contest with Rahardian will be having a result in his favor.

“Training had a good turnout. Everyone in my camp extended their helping hand. I feel so rejuvenated for this fight. I don’t know if there is anyone who can cope up with my pace,” he confidently stated.

Although Toquero had a strange ritual to gauge his chances in a match by running his fingers through his fluffy black hair, he is determined to secure the victory at ONE: KINGS OF DESTINY regardless of what his hair might foreshadow.

With the amount of time and energy he has put into training, Toquero is driven to break his losing spell and redeem his status as one of the most exciting flyweights in the Asian region.

“If my hair stands up or falls down it does not matter. This time, l will make sure that my hand is raised as the winner that night,” he ended.

 

For more updates on ONE Championship, please visit www.onefc.com, follow us on Twitter and Instagram @ONEChampionship, and like us on Facebook at https://www.facebook.com/ONECh ampionship.
 
Mag-iwan ng puna

Posted by sa Abril 18, 2017 in Uncategorized

 

​​​​Eduard Folayang feels privileged to headline ONE Championship’s 10th event in the Philippines

Although Eduard “Landslide” Folayang has been with ONE Championship since its inception in 2011, it marks the first time that he will be in the top bill of the organization’s live event in the Philippines.

The 33-year-old Baguio City native is set to lock horns with Malaysian-Kiwi sensation Ev “E.T.” Ting in the main event of ONE: KINGS OF DESTINY, which is ONE Championship’s tenth blockbuster show on Philippine shores.

With ten marquee matchups slated on the card, ONE: KINGS OF DESTINY takes place at the 20,000-capacity SM Mall of Asia Arena in Manila, Philippines on 21 April.

Folayang, who is universally recognized as the face of the Philippine MMA scene, has previously headlined two events under the ONE Championship banner.

The popular Team Lakay representative competed in the headliner of ONE Championship’s inaugural card, where he notched a unanimous decision victory over Korean veteran A-Sol Kwon.

Five years later, Folayang found himself in the same position when he challenged Japanese MMA legend Shinya “Tobikan Judan” Aoki for the ONE Lightweight World Championship title in the main event of ONE: DEFENDING HONOR.

Folayang dethroned Aoki for the gold-plated belt by way of third-round technical knockout, driving a hard knee to the head before unleashing a barrage of punches to coerce the referee to wave it off.

In the first defense of his coveted lightweight strap, Folayang has been booked in the principal attraction of ONE: KINGS OF DESTINY, squaring off against a topnotch challenger in Ting.

Folayang stressed that he considers it as a privilege to be in the main event of the tenth ONE Championship card in the Philippines.

“It’s my first time to be in the main event of ONE Championship’s card in the Philippines. I know that it’s a big responsibility, but I am humbled and privileged to be in this position,” he said.

Folayang admitted that he is so motivated for his upcoming title defense as he will be fighting in front of a partisan Manila crowd for the first time in nearly three years.

“It’s going to be awesome. I love my country, and I love the Filipino people and all the MMA fans. I can’t wait to get back in there and defend our home turf. By the grace of God, I will emerge victorious,” he stated.

The man known as “Landlside” realizes that to be successful against Ting, he has to make sure he comes in at his absolute best.

“I know the stakes. I know what’s riding on this fight. Ev Ting is coming for my belt. He’s coming to take what I’ve worked so hard for my entire career. There is no way I’m just going to let him take it. It’s not going to be easy, that’s for sure,” Folayang shared.

With Ting recently making the move up from featherweight to lightweight, Folayang believes that his extra experience in the weight class will give him the advantage.

“My main advantage over him is my experience as a fighter, especially in the lightweight division. We all know that Ev Ting came from the featherweight division, so I’m more used to fighting in this division,” he said.

Although he may have a friendly and boyish demeanor outside the battleground, Folayang made it clear that inside the cage, it is all business.

“When I enter that cage, my entire mindset changes. The time for being nice and playing games is over. Once that cage door closes, my focus shifts entirely to battle. It’s different because it’s just like taking final exams. If I don’t take it seriously, I myself will fail. Only one guy gets to walk out of the cage a winner, so I make sure that guy is me,” he concluded.

 

For more updates on ONE Championship, please visit www.onefc.com, follow us on Twitter and Instagram @ONEChampionship, and like us on Facebook at https://www.facebook.com/ONECh ampionship.
 
Mag-iwan ng puna

Posted by sa Abril 13, 2017 in Uncategorized