New Laundry Experts! Ariel Men Push for Gender Equality with #JuanWash

In Filipino households, doing the laundry is traditionally seen as a woman’s sole responsibility. Thanks to the shift in people’s mindsets, aided by Ariel’s progressive #JuanWash campaign, that backwards thinking will soon be a thing of the past. Recognizing that chores can be done by anyone, Ariel rolled out the #JuanWash campaign which is targeted…