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UNDER ARMOUR INNOVATION IS HEADED TO RIO ON THE FEET OF MICHAEL PHELPS

UA ARCHITECH 3D PRINTED PERFORMANCE TRAINER & UA SLINGSHOT RUNNING FOOTWEAR TO PROVIDE PERSONAL MOTIVATION FOR ELITE SWIMMER

Under Armour, the global leader in innovative performance footwear, apparel and equipment has taken footwear innovation to the next level. In March, the Brand introduced its first-ever 3D printed performance trainer, the UA  . The UA Architech is a 360-degree performance training shoe that features a functional 3D printed midsole and 3D ClutchFit auxetic upper design that creates a “super-hybrid” trainer. This performance trainer provides athletes with the ultimate stability and cushioning to take on the most intense workouts, and it’s travelling all the way to Rio on the feet of elite swimmer, Michael Phelps. 

In addition to the state-of-the-art technology and custom color design, Michael’s footwear features a personal touch to provide an additional source of motivation as he heads into competition. His 3-month old son, Boomer’s footprint is printed on the insole of the shoe as a personal reminder that Boomer is with him every step and stroke of the way.

The innovative 3D printed midsole of the UA Architech was combined with a flow-molded 3D ClutchFit auxetic upper to provide athletes with a shoe that not only gives a locked-in, supportive feel, but also flexes and moves with the foot to provide a zero distractions experience. Add in the Brand’s unparalleled Charged Cushioning underfoot for responsiveness and comfort, and a thin rubber outsole for traction and you have Under Armour’s most elite performance trainer.

 A new color of the UA Architech will be available as a limited edition offering to consumers this August on UA.com. The shoe, which retails for $299.99, was the first 3D printed performance trainer available to consumers. The first color was available in March and sold out in under 20 minutes.

 Under Armour also geared Michael up with a custom pair of the UA Speedform Slingshot Running shoes in a limited edition red, white and blue colorway that also feature Boomer’s footprint. This innovative running shoe delivers zero distractions with a seamless, zonal compression, 3D knit upper and Under Armour Charged Cushioning. The limited edition color way is available on UA.com. 

 
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Posted by on August 19, 2016 in Uncategorized

 

CrossFit MNL Introduces Run MNL

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CrossFit MNL (CFMNL), the pioneer in bringing CrossFit in the Philippines, has proven to be the school of elite fitness. CFMNL has encouraged men and women of different fitness levels to try CrossFit in the country since 2011. From CrossFit, CFMNL has offered different programs such as Bootcamp, FitKids MNL, Strongman and Striking MNL.

CFMNL is bringing yet again, an innovation in fitness. We invite you to join Run MNL, a CFMNL program that will make every mile to be stronger and faster.

Running is considered a solitary sport—it’s you and where your feet may take you. But running with a group feels better and easier. Run MNL aims to make running a daily habit; to push the runner in every individual; to develop serious runners/specialists; and to make every mile you covered stronger.

Run MNL is open to all individuals and enthusiasts. Even for those who would just aim to lose those excess pounds to enjoy their lives longer and healthier. Run MNL is offered primarily in selected CFMNL boxes (i.e., Eastwood, Kapitolyo, San Juan).

Run MNL is a program specifically designed for running. As this is aimed to develop specialists, there will be series of agility drills, speed trials, intense cardio training/HIIT complemented by strengthening and conditioning skills. Run MNL conducts Community Run during weekends in selected areas where anyone can join regardless of their fitness level. Runners and enthusiasts can register at this link.

 

 
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Posted by on August 18, 2016 in Uncategorized

 

Under Armour celebrates Stephen Curry’s second consecutive Kia NBA MVP Award with limited edition back-to-back shoe pack

Shoot like Curry in the new Curry MVP Back 2 Back Pack

 SocMed basketball shootout

Manila, August 2016 – U.S. high performance sports apparel label Under Armour celebrates U.S. National Basketball Association (NBA) superstar Stephen Curry’s outstanding season performance and second consecutive Kia NBA MVP Award with the Curry MVP Back 2 Back Pack, containing a re-release of the Curry One MVP and a new Curry Two MVP colourway.

 Curry’s impression on the sport of basketball is a lesson in the power of perseverance, through sheer will and hard work. In the 2014-2015 season, Curry impressed all by being the first player ever to hit 300 three-pointers in a season. He claimed the 2014-15 Kia NBA MVP Award for his performance and earned his first Larry O’Brien World Championship trophy. Following that, in the 2015-2016 season, he helped to lead the Golden State Warriors to the single-season record for wins, shattered his own three-point record of 400 three-pointers in a season, led the league in scoring and joined the prestigious 50-40-90 shooting club.  

 For his outstanding achievements, Curry earned the 2015-16 Kia NBA Most Valuable Player Award. He is the 11th player (third point guard) in league history to earn the award in back-to-back seasons.

 “Stephen Curry’s impact on the game of basketball is immeasurable,” said Kip Fulks, Chief Marketing Officer, Under Armour. “His game and will to dominate is unlike anything we’ve ever seen in the NBA, and his cultural reach off the court is equally transcendent. At Under Armour we are thrilled and humbled to be alongside Stephen on this journey, and look forward to his continued perseverance in making himself a better athlete every single day.”

 Commemorating the signature footwear Curry wore in the back-to-back MVP seasons, the Under Armour Curry MVP Back 2 Back Packhas sleek gold colours and design elements, reinforced by Under Armour’s innovative technology. It echoes the relentless strength and tenacity demonstrated by Curry, whose ability to hit shots off the dribble, in traffic and from incredible distance took the world by storm.

 The Under Armour Curry MVP Back 2 Back Pack will be available exclusively on www.underarmour.com.ph and Titan retail stores.

 
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Posted by on August 12, 2016 in Uncategorized

 

Under Armour expands reach in PH by opening new brand house at TriNoma

Under Armour finds a new home at Ayala Malls’ shopping center in Quezon City.

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The TriNoma brand house of the world’s innovative sports apparel is set to be the fifth Under Armour branch in the Philippines

MANILA, PHILIPPINES  Regarded as the most innovative sports and fitness clothing line in the world today, Under Armour is extending its reach in the Philippines as it launches a new brand house in Metro Manila.

 Under Armour will formally open a branch at Level 3 of the TriNoma Mall in Quezon City on Friday, August 12.

 The grand opening event will be held on Saturday, August 13, with Philippine Basketball Association (PBA) superstars Asi Taulava and Jervy Cruz serving as special guests

 Taulava, a Filipino-Tongan cager who has been strutting his wares on the PBA court for 16 years in five different teams, copped the league’s Most Valuable Player trophy in 2003 and led the Talk ‘N Text Tropang Texters to the All-Filipino Conference title in the same year.

 Known by his moniker “The Rock” due to his prowess in the shaded lane, Taulava likewise represented flag and country in international competitions as he suited up for the Philippine national team on several occasions. And now, he is currently the starting center of the NLEX Road Warriors.

 Meanwhile, Cruz rose to prominence in the collegiate ranks when he steered the University of Santo Tomas Growling Tigers to the UAAP Promised Land in 2006.

 Proving that skill could topple height, Cruz managed to elevate his on-court stature as a legitimate inside threat in his first few years in the PBA , now part of the most prominent PBA team in the country- Ginebra.

 Taulava and Cruz will be offering a special treat to Under Armour aficionados as both men are slated to conduct a basketball clinic on August 13, 4:00pm, at the TriNoma activity center.

 Aside from Taulava and Cruz’s free basketball workshop, Under Armour fans will also be given a chance to unleash their inner Stephen Curry with the UA Basketball Shootout Challenge, where qualified contestants will go head-to-head by showcasing their three-point shooting skills.

 In order to join the basketball clinic and UA Basketball Shootout Challenge, a single receipt purchase of at least P2,000 from August 12 to August 13 at the Under Armour TriNoma brand house will earn an exclusive pass to the festivities and a chance to take home awesome prizes.

 Under Armour’s TriNoma brand house, the sporting apparel’s fifth branch in the Philippines and fourth in Metro Manila, is expected to have the top-of-the-line Curry 2.5 and the highly-acclaimed UA Charged Bandit 2 on its shelves.

 Designed for NBA’s most prolific point guard, Curry 2.5 is molded in synthetic upper that is wrapped closely around the foot for a lightweight and precise fit.

 In addition, Curry 2.5 has an external PU shell that provides durable support and structure as well as an external shank and heel counter that delivers locked-in stability through heel, arch and forefoot to maintain balance.

 Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook atwww.facebook.com/underarmour sea.

 
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Posted by on August 9, 2016 in Uncategorized

 

PLDT Home Ultera and Alyssa Valdez return to bring the highly anticipatedSkills Camp nationwide

Volleyball and broadband to reach more Filipinos in the country

AVSC season one

MANILA, July 22, 2016 – After a successful season of mentoring and training young volleyball players across Metro Manila and nearby provinces, multi-awarded athlete Alyssa Valdez brings back her highly-anticipated Skills Camp, scaling this initiative to an even bigger nationwide level. In partnership with PLDT Home Ultera and Crosscourt PH, part two of the Alyssa Valdez Skills Camp will scour the courts of Manila, Tuguegarao, Cebu, Legazpi, Davao, Iloilo and Binan in the quest for even more fresh talent with the potential to become just like the “Phenom” herself. Kicking off on August 6, season two will run for five weeks until the culminating event on September 11.

“In this new season, we will take over farther areas in the country with another series of sports clinics, exhibition games and other skills development activities,” Valdez said during the press conference at Wack-Wack Golf and Country Club. PLDT Home Ultera, a brand that has always stood by her pursuit of promoting sports excellence, is set to support Valdez throughout this series of volleyball camps. The Skills Camp will now reach areas beyond Luzon as there has been an overwhelming response from the volleyball community. More than fostering sports development, Ultera continues its main goal to bring broadband to more Filipinos with its Plan 699. With the country’s most affordable home broadband plan, all types of families now have access to their own Internet without having to settle for Internet cafes or mobile data. Ultera is committed not only to helping cultivate the volleyball community, but also to strengthening connections in homes all over the country.

PLDT Home Ultera offers PLDT Home’s most affordable LTE broadband with Plan 699! Log on to pldthome.com/ultera for more ultra-fun offers.

 
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Posted by on July 28, 2016 in Uncategorized

 

Adidas drops the next generation of running greatness with UltraBOOST Uncaged

Inspiration from fans, innovation for performance

adidas drops the next generation of running greatness with UltraBOOST Uncaged

·       Trademark adidas innovation updates for high performance

·       Re-engineered upper delivers Uncaged look without compromise

 The perfect expression of adidas’ dedication to meeting today’s athletes’ needs

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The wait is over. adidas embraces the future of running with the introduction of UltraBOOST Uncaged, a shoe inspired by fans and perfected by the innovation experts of adidas Running. Featuring a new adidas Primeknit upper, an internal support system and unique tiered lacing system, UltraBOOST Uncaged is engineered for maximum performance.

Originally created as an evolution of the greatest running shoe ever, UltraBOOST Uncaged continues the performance legacy of its predecessor with each element designed to collectively deliver an unparalleled running experience. To transform the Uncaged look into a performance vehicle, adidas adapted an internal midfoot skeleton using technology developed for the world’s top track athletes, delivering highly technical support and comfort with a rebellious look. A re-engineered adidas Primeknit upper provides flexible breathability and natural movement through each stride to complement an adaptive knit collar. A new multi-tiered lacing system allows runners to personalize style and fit, while specially-designed flat laces offer enhanced comfort and stability.

Alongside its new innovations, UltraBOOST Uncaged also maintains its signature UltraBOOST features. A supportive heel counter showcases the iconic embossed UltraBOOST name and keeps the foot locked in place for additional stability; a full length BOOST midsole provides industry leading Energy Return and a Stretchweb Continental Rubber™ outsole flexes naturally for superior traction with every step.

In addition to providing running greatness, UltraBOOST Uncaged represents the commitment adidas has to its fans and athletes. After global trendsetters first modified UltraBOOST by cutting off its cage, adidas embraced the movement and invited partners to create their own stylized versions of the shoe. Following this collaborative approach and in line with its dedication to delivering only the best for the athlete, adidas created its latest running innovation – a sleek new silhouette with the performance benefits that separate UltraBOOST from every other running shoe.

“UltraBOOST Uncaged combines the performance and innovation standard of UltraBOOST with the unique flair of our passionately creative fan base,” says Ben Herath, Vice President of Design for adidas Running. “adidas is committed to making athletes better through innovation and UltraBOOST Uncaged is another prime example of that pledge being met with the input of runners from around the world.”

adidas UltraBOOST Uncaged drops in adidas stores on June 29 for Php8995

Join the adidas Energy Running movement by following @adidasrunning on Twitter and Instagram using #UltraBOOST.

 
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Posted by on June 30, 2016 in Uncategorized

 

Datu Puti Adobo Movement taken to the next level Adobo’s best awarded at Mercato Centrale

Adobo

In celebration of the cultural gastronomic heritage that is the Adobo, NutriAsias Datu Puti put Pinoys to task in finding and feting the best adobo recipes at the recent Datu Puti Adobo Challenge held last Saturday, June 11, at the Mercato Centrale food market in Bonifacio Global City, Taguig.

Co-presented with Mercato Central and Our Awesome Planet, The Datu Puti Adobo Challenge was part of the thrust to take the Datu Puti Adobo Movement a step further this 2016. Launched in 2015, the Datu Puti Adobo Movement was created to push for Adobo to be our pambansang ulam. It is a movement that hits close to home because Adobo is a dish that is as personal, as it is national. Each household has its own signature Adobo, and the shared flavor defines families, identifies us as Filipinos, and boosts us as a nation. This event is also supported by partners Philippine Culinary Heritage Movement (PCHM) and the National Historical Commission of the Philippines (NHCP).

The push for Adobo has reached much acclaim and has even been echoed by efforts in Congress. In fact, Bohol First District Representative Rene Relampagos filed House Bill 3926 in 2014, which sought to formally declare it as the national dish. The Datu Puti Adobo Movement has drawn support for the bill through a petition since the launching of the advocacy in June 2015.

The Adobo Challenge

To get people more involved in the Datu Puti Adobo Movement this 2016, the advocacy group mounted the Datu Puti Adobo Challenge and gathered Mercato Centrale’s veteran

home-based cooks to create their own special Adobo dish. Participating food vendors of Mercato Centrale prepared adobo dishes using any type of meat and vegetable, and were marinated in or cooked with at least two of the three main Datu Puti products: vinegar, soy sauce, and patis (fish sauce). The top 14 entries were selected based on various criteria, including: creativity of concept, which looks at the story behind the dish as well as originality, branding and cooking technique; innovation, noting the use of unique special ingredients and Datu Puti products; and Philippine culinary heritage, including how it adopts and represents regional cooking styles.

Mercato Centrale was truly the right venue to celebrate this culinary heritage and mount the Datu Puti Adobo Challenge. The Mercato Centrale food fair is the go-to destination of urban foodies. Finding its home on 7th avenue and 25th street (across The Forum and in front of the “Between the Lines” art mural) in the heart of the BGC business district, this fab food fair happening every Friday and Saturday from 6 p.m. to 3 a.m. has earned the disctinction of being a hub of culinary experiences. It is a venue for both comfort food cravings and fresh gastronomic finds all prepped by budding food entrepreneurs. During the Datu Puti Adobo Challenge, some select Mercato vendors added Adobo to their usual fare, and the foodies were all in for awesome renditions of the national comfort fave.

The Winning Adobo, Atbp.
Hosted by a familiar foodie himself, Tonipet Gaba, the feast was made even more festive with musical performances by homegrown talents UpDharma Down and Ebe Dancel. It was truly a treat to see both culinary and entertainment talents back up the Adobo initiative. As guests were treated to aromatic flavors and local OPM, Pinoy pride was truly in the air.

Among the participants, the Top 3 among the entries wowed the crowd with their inspired versions of the dish. Based on criteria that took into account taste, presentation, story, and heart, three Mercato vendors were named as the winners of the Datu Puti Adobo Challenge. And based on on-the-spot voting by the Mercato foodies, one was hailed as the People’s Choice.

The big winners of the night were:

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First place: The Oinkery

DISH NAME: Pugon-smoked Pork Adobo

DESCRIPTION: Pork shoulder pugon-smoked for 8 hours, glazed with a rich Cebu-style adobo sauce and garnished with fresh manggang hilaw

Inspired by Cebu’s method of cooking lechon, The Oinkery roasts their pork meat inside a traditional pugon giving it that distinct smoky taste. Matthew combines the finished product with his sister’s Cebu-style adobo sauce and garnishes it with fresh green mangoes on the side. Having been slow-cooked for a total of eight hours, the meat is guaranteed to be soft and juicy with every bite.

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Second place: Bakmi Nyonya

DISH NAME: Babi Kekap Adobo Nyonya

DESCRIPTION: Classic Filipino adobo infused with Indonesian spices. Served with Sambal.

Lucy of Bakmi Nyonya, one of the well-known food vendors in Mercato Centrale, reinvents the Pinoy classic adobo and incorporates her Indonesian-style of cooking to come up with a unique entry to the Adobo Challenge 2016. This delicate pork adobo treat is mixed with secret Indonesian spices, cooked in soy sauce and vinegar and served with the classic sambal.

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Third place: Dayrit’s

DISH NAME: Pork Adobong Laing Pinangat

DESCRIPTION: Two Filipino favorites, Adobo and Laing, in one unique and flavorful dish.

Pork Adobong Laing Pinangat – that’s two of the famous Filipino favorites, adobo and laing, combined in one extraordinary dish. Dayrit’s 40 years of experience in creating sumptuous heritage home-cooked meals is very evident with their entry for The Adobo Challenge 2016.   According to Chef Miguel Dayrit, their version of the classic adobo recipe is different from the rest because it combines the strong flavors of two Pinoy viands to create an outstanding dish. This Bicolandia inspired concoction is a fusion of the creamy, hot and spicy and the sour and salty trademarks of laing and adobo respectively.

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People’s Choice Award: Lariza’s

DISH NAME: Seafood Adobo

DESCRIPTION: A mix of crab, shrimp and mussels cooked adobo style and topped with cheese.

Lariza’s, another well-known food vendor in Mercato Centrale shares their expertise in creating a unique dish for the Adobo Challenge 2016. Their very own “Seafood Adobo” is a mixture of mussels, prawns and crabs stirred in a mixture of vinegar and soy sauce, garlic, onion, pepper and finished off with cheese on top to add a creamy, tangy taste. Tess Gonzales, the proud owner of Lariza’s knew that her opponents would stick to the usual pork or chicken adobo, so she decided to come up with something edgy. With her “Seafood Adobo”, she hopes to motivate Filipinos to be more daring and “adobofy” fresh catch from the sea as an alternative to the usual adobo recipes.

All Adobo winners were awarded start-up funds in cash, so they could include their winning dishes in the regular Mercato menu. The People’s Choice awardee also received P3,000 worth of Datu Puti goods.

With these latest initiatives and the warm response of urban foodies, the Datu Puti Adobo Movement has definitely made strides in rallying more people behind the nation’s ulam of choice.

 
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Posted by on June 13, 2016 in Uncategorized

 
 
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